SEO and Paid Media is becoming a very important tool for lead generation and brand exposure. This workshop is perfect for marketeers and PR professionals following a career break, upskilling to help you deal with web developers and SEO or to investigate how this can help you reach sales targets in the workplace.
We will cover
– What is SEO and Paid Media?
– Understanding your target market and why this is important
– Using SEO tools
– Choosing your keywords and advert copy
– Measuring performance
– Why investment in SEO and Paid Media are important
Dawn Kubicek has worked in digital marketing for the last 16 years across all digital channels in UK and the MENA region. Creative Active was set-up to support and help UAE in the digital space in SEO, Digital PR, Social Media and Analytics. There are simple changes to your digital activity that can massively boost your efforts.